What Is AI? And Why Understanding It Is the First Step to Transforming Your Business
Introduction Artificial intelligence has quickly become one of the most talked-about technologies of our time—but it’s also one of the most misunderstood. While headlines focus on futuristic predictions and splashy breakthroughs, most leaders still struggle with a basic, practical question: What is AI , really—and why does it matter for my business? As someone who develops and deploys AI solutions for organizations across multiple industries, I’ve seen firsthand how transformative the technology can be when people truly understand its purpose, strengths, and limitations. Whether you’re exploring automation, looking to enhance customer experiences, or simply trying to keep up with the pace of technological change, having a clear, grounded understanding of AI is the essential first step. In this article, I break down what artificial intelligence actually is, how it works, and why it has become a cornerstone of modern business strategy. My goal is to make AI feel less intimidatin...